Latin American students are, in general, greatly influenced by a personal touch when making decisions.
Paragraphs of standard form e-mail texts and auto-responders with links to Web sites and so on are usually not appreciated. Perhaps more so than students from other regions of the world, students from Latin markets have a desire to feel that their enrollment is important to an institution.
Often, many of the smaller institutions around the world havehigherpercentages of South American students than larger institutions as a direct result of a more personalized approach to marketing.
Developing relationships with Latin American students, giving them a contact to which they can address all their questions, and replying as quickly as possible to those questions is imperative.